My portfolio of print collateral is an array of brochures, catalogs, calendars and direct mail. I began in print 12 years ago when I started in the design industry. It's important for me that in all my printed collateral pieces, the message is simplified, it's clean and easy to read and of course looks beautiful, regardless of the topic. 

Ace Hardware 2017 Consumer Marketing Plan and Calendar. Said to be one of the most important guides for their store owners and employees. This 64 page book was no small task. Each page or spread came from a different department within the company. I reviewed and digested each teams word document or powerpoint presentation, then beautifully designed a final piece. This calendar/book design was rooted in the 2016 Ace brand standards, but elevated with infographics to help simplify the content. Although working with various departments , the design is consistent throughout while meeting individual team requests.

Print ads can still be an important piece in getting new products and messaging across. Over the years I've designed print ads for various publications from newspapers and inserts, national magazines to industry specific. They should get your attention, raise awareness, send a message ... at the very least it should hope to leave you changed in even the smallest way.

Addressing the growing health concerns of Americans: obesity, heart disease and depression, we motivate working parents to make time for fitness with their children and their community. As we address the growing health concerns that plague our society we facilitate opportunities for families and individuals to achieve a more healthy work-life balance.

Take a look at this FitFam PITCH!

This concept was born from my SCAD graduate class, but I believe it has great potential.

This was and continues to be the largest website project I've taken. Working with a development team to bring one of the oldest and most recognized brands in fire safety up to date with a super easy CMS tool for our team, a great looking consumer facing site and a content loaded database for our internal team.

www.firstalert.com
www.firstalert.com/onelink

Onelink by First Alert is the next revolutionary SmartHome product, Wi-Fi Smoke + Carbon Monoxide detection. Our team was able to develop the brand and with that we developed packaging that would give our consumer an experience that they have never had with a fire safety product. Inside out we designed this packaging with quality materials, soft touch coatings and beautifully modern and elevated graphics. This packaging allows for a user experience that identifies with our mission: Peace of Mind.
 

My First Alert Creative Team created the Onelink brand, look and personality, from scratch. For me it started with personification... who is Onelink and why does it exist? Bringing consumers connected safety products from a trusted manufacturer. Having peace of mind in a modern day where we want to be connected to everything at all times, including our homes.

When you are part of an in-house team there are few projects that allow enough time to use the "extra" tools from your creative toolbox. This Onelink Wi-Fi Safe packaging project did allow for some research and brainstorming which I had the opportunity to lead. Based on our Onelink brand and the consumer segments we identified, we were able to brainstorm how to best sell this item and create content. I've included an image of our WHITEBOARD BRAINSTORM SESSION. Based on the known features we used the personas created for our users to help us create user friendly content... what did the features really mean to the consumer.

There are also a number of contraints/opportunities developing the packaging for this product. It's very large and heavy, a consumer would not be moving it or picking it up to read further. This meant our highlighted features need to be easily seen as well as needed to catch your eye at a glance on the store floors. The box also has 2 fronts and 2 backs to meet the needs of various retailers and the set size available to us. However it was positioned, you would be able to see the front and back details. The top panel is my emotive messaging. I feel it's important to connect with your consumer, especially on high ticket items. "How can this impact their life". I'm appealing to the consumers we're targeting, the small business owner, the slightly older adults who are looking to keep personal/financial documents safe, and the parent looking to keep personal items safe.

Graphics, tagline/content development
 

GD USA American Package Design Award Winner - http://gdusa.com/contests/apda15/winners/gallery.php?c=7

A full-featured package, for a full-featured touchscreen thermostat. The packaging was designed with consumer experience in mind; a soft-touch feel and magnetic cover opens to reveal this high end thermostat and compelling feature story.

With the First Alert Onelink Wi-Fi connected thermostat, users can control their energy usage and reduce energy costs, from nearly any location, at any time - even from the couch at home.

A logo identifies a business or idea in it's most simple form. Logo design is something I find fun and challenging because of it's endless possibilities. It's an identity that is held so dear to a business owner/entrepreneur or even just the marketing team that sometimes doesn't quite relate to everyone else... until it becomes iconic. (Nike for example). I don't imagine any of these will become iconic, but they are all great representations of the business or campaign it was intended for.

Sweet Sensations Pastry was one of my first freelance projects that involved all aspects of branding this new business. I began working with Sharin Nathan on her identity in 2009. The logo was inspired by her beautiful meringue cupcake topping which becomes the 'S' in the bakery name. Warm colors and classic fonts are use throughout the designs for her business cards, menu and website. Photography is also Sharin's hobby, which means I had a wealth of great imagery to work from. Melt in your mouth pastry images help to lure customers from near and far. Orginally built with HTML/CSS (Dreamweaver). Now a Wordpress Site.

www.sweetsensationspastry.com

I really enjoy social campaigns. Searching for statistics and eye catching imagery to pull in a reader from an overcrowded, sometimes mind numbing social experience. I work with a PR team to develop and launch the campaign graphics for both Facebook and Twitter. January is an important month for CO awareness, October is Fire Safety Month and we try to have a few in between. This is an area that I'd like to explore further.

One of my first packaging products. Working closely with Industrial Designers, we brought an updated look and feel to the aging brand. I redesigned the graphics to symbolize the existing curve of the bottle, an element they have been using from the start and required we maintain. The font I chose is clean and elegant. It's simple, beautiful and still on shelves.

Atom, the smallest smoke alarm on the market. It's beautifully designed product so I wanted this branding and packaging to stand out from the rest. The "Atom" was chosen as the product name because of it's tiny size and but powerful features. This was used in the logo design to reinforce the meaning behind the product name. The packaging is different from our full set, the product hangs, as if it would from your ceiling and allows for unique shopper experience. Further representation of this product is displayed on the website banners I created for FirstAlert.com. Because of the success of this product, we now offer a 10 year battery for the Atom. (See below)

My love for art started with painting. I love painting. It's where I fell in love with color and composition. I have been painting for a long time, but college is where I embraced my talent and further discovered my style. It also played a pivotal role in my graphic design classes. I would bring my painting sketches into Photoshop to work out colors and composition, then bring it to canvas. It helped me to learn the program as well as improved my painting and the process.