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A logo identifies a business or idea in it's most simple form. Logo design is something I find fun and challenging because of it's endless possibilities. It's an identity that is held so dear to a business owner/entrepreneur or even just the marketing team that sometimes doesn't quite relate to everyone else... until it becomes iconic. (Nike for example). I don't imagine any of these will become iconic, but they are all great representations of the business or campaign it was intended for.
A logo identifies a business or idea in it's most simple form. Logo design is something I find fun and challenging because of it's endless possibilities. It's an identity that is held so dear to a business owner/entrepreneur or even just the marketing team that sometimes doesn't quite relate to everyone else... until it becomes iconic. (Nike for example). I don't imagine any of these will become iconic, but they are all great representations of the business or campaign it was intended for.
Logo creation is always a process... it begins with exploration of inspiration, then getting pen to paper (so to speak), refinement, revision, more refinement and then you'll possibly end up with a few of logo's you like and are confident in presenting... here is a look at my own logo exploration and creation.
CML Creative Logo Exploration
CML, Chantelle Mika-Ladd, my painted signature was always the only thing I felt close to, that was truly one of a kind. Painting was my first connection to art and actually to the computer (Photoshopping paintings before I put them to canvas).
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Slogan and logo development
Retailer specific logo for new Oceanside, California store
Chicago bakery